• Exciting commercial marketing opportunity
• Career growth and leadership opportunity
  
  
  

About Our Client

Our client is a leading and rapidly growing F&B start-up in the country. They are looking for a dynamic and strategic marketing Brand Manager to drive the growth of their flagship category. This role will be responsible for shaping the brand's market presence, driving consumer engagement, and leading a team of junior marketers to ensure continued success and excitement in an increasingly competitive industry.

Job Description

The key responsibilities of the Brand Manager:

• Develop and execute brand strategies and marketing plans to drive growth, awareness, and engagement for the coffee category.
• Oversee product lifecycle management, including new product development, pricing, and innovation initiatives.
• Analyze market trends, consumer insights, and competitive landscape to identify opportunities and optimize brand and product positioning.
• Lead the development of brand communication materials, including packaging, digital marketing, in-store merchandising, and campaigns.
• Track and evaluate brand performance metrics, making data-driven decisions to improve market share and profitability.
• Work closely with cross-functional teams and directly oversee 1-2 Brand Associates.
  
  
  

The Successful Applicant

Must-have Qualifications Of a Brand Manager

• At least 3 years of experience in brand/ product/ category management within the F&B or FMCG industry
• Proven experience handling coffee or a similar beverage segment
  
  
  

What's on Offer

• Opportunity to lead the hero product in a leading and growing F&B brand.
• Strong career growth potential with leadership and strategic impact.
• Collaborative and dynamic work environment with hands-on training and development.
• Hybrid: 4 days on site, Makati office location
  
  
  

Contact: Weslee Dy

Quote job ref: JN-032025-6705273

Please refer to job description.